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New advertisers join MSN network
Since April a dozen new brands have joined the MSN network. Aluro Healthcare NZ, Asthma and Respiratory Foundation NZ, Auckland City Council, Campbell’s, Fujitsu NZ Ltd, Health Sponsorship Council, Heart Children NZ Ltd, Innova, Pfizer New Zealand, St James Theatre, Whitcoulls Ltd, Golden Crumpets.
Bookseller Whitcoulls’ apostrophe promotion is just one example of a successful fast-turnaround mini campaign. Using a full-page takeover on the msn.co.nz homepage, in one day the promotion made 435,100 impressions, which funnelled 1,463 clicks and a click-through-rate of 0.34%.
Nearly a third of viewers played the game, many several times. Average brand exposure per impression was close to 90 seconds, indicating high value brand exposure – the campaign’s primary objective.
