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MySpace CEO Chris DeWolfe lays out mobile strategy
MySpace is moving quickly to establish itself on mobile, after growth of its mobile user base jumped 400 percent from last year, with just under a quarter of its usersor 20 million accessing the popular social net from their cellphones. During this morning's keynote, MySpace CEO Chris DeWolfe laid out some of the company's strategy for taking its online success and translating it to mobile and how it planned to generate revenues in the space.
User base: MySpace has 76 million unique online users in the US, and 139 million users worldwide; 40 percent of all Americans based in the US are on mySpace; and 40 percent of American mothers are on mySpace. Its hoping to capture the 600 million users that Jupiter Research has estimated will be accessing social networks through their phones by 2012. Currently, their mobile user base is 20 million. The social net is predicting that up to half of its users will access it through their phones. In the US, MySpace Mobile is number three, behind Google (and Yahoo in terms of page views, according to comscore.
Read the full story in the Washington Post
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