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Multiple ad placements gets results
Auckland
June 29, 2007
Sara Goessi
US consumers are more likely to buy a product or take responsive action after viewing ads on multiple websites.
A study conducted by the Atlas Institute in the first quarter of 2007,"How Overlap Impacts Reach, Frequency and Conversions", suggests conversions should be attributed to multiple impressions and/or clicks rather than the single impression that preceded the conversion.
Read the full story on eMarketer
Posted on Jun 30, 2007 - 05:10 AM
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