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MSN is wading into the election debate, launching an Election 08 site and its very own election ‘worm’.

MSN’s online poll, called Passion Pulse, will delve deeper into the Kiwi voter psyche, tracking daily audience responses to political statements, media observations, and policy promises, capturing a vivid snapshot of voter opinions.

The online publisher – with 2.5 million viewers establishing it as one of this country’s largest – says the sheer size of its relatively younger audience will render a unique perspective on the country’s looming election and the issues most likely to polarise voters.

Audience views captured by the online poll are compared between genders and according to preferred Prime Minister, putting a fresh twist on overall survey responses. 
MSN New Zealand business manager Liz Fraser said MSN’s huge audience provides a robust measure of political opinions, particularly among younger voters. "The next few weeks will be hugely important to both political parties. The Passion Pulse will bring a whole new dimension to the lead-up debate.”

MSN’s Election 08 site also features a panel of media experts, who will provide political analysis and blog commentary, news headlines, and an Election 08 photo gallery.

“We’re giving younger voters a voice and New Zealanders a finger on the election run-up pulse,” Fraser said.
For the latest election coverage and to have your say, go to http://msn.co.nz/election08/

About MSN New Zealand: Launched in March 2007, MSN is one of this country’s largest online media companies. MSN manages msn.co.nz, which each month attracts 2.5 million customers, and Windows Live services, including Windows Live Hotmail and Windows Live Messenger, which are used by over one million and 650,000 New Zealand customers respectively. Over 260 million monthly page impressions are made by New Zealand customers of MSN’s Windows Live services, providing advertisers with access to one of New Zealand’s largest online audiences. MSN is 100 percent owned by ninemsn in Australia.
Prepared by Talkies Group on behalf of MSN.

More information
Richard Carter   
Talkies Group   
+649 356 4622     
Richard.carter@talkies.co.nz