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MSN enters content syndication deal with TVNZ
MSN New Zealand has entered a significant content syndication deal that will put TVNZ news, sport and weather on msn.co.nz from the first week of August.
The new arrangement effectively supersedes our agreement with TV3 and displaces a co-branded website used to serve TV3 video accessed from msn.co.nz. Instead, MSN will fully ingest TVNZ video content, which will create a better user experience by minimising clicks and retaining consistent site presentation.
It also means MSN will accrue audience traffic figures for video, which we did not under the TV3 arrangement. In my mind, pulling customers in different directions detracts from the online experience. TVNZ gives us an award winning product and the ability to present it within our website. That’s better for our customers and advertisers.
