Mothers rely on search engines to research online purchases

Auckland
August 28, 2007
Sara Goessi

Mothers are big internet users and rely heavily on search engines to make purchases both online and off, according to a study by  DoubleClick Performics. Of the 1000 mothers surved, 89% use the internet at least twice daily, 86% say search engines are the most efficient way to find information, and 70% use search engines to find information before buying online.

Read the full story on  Marketing Charts

Posted on Aug 29, 2007 - 05:29 AM


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