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More about what CMOs are thinking
26 March 2009
eMarketer
In an article in Advertising Age, “Why CMOs Are Gaining Ground in the Recession,” John Quelch, Lincoln Filene Professor of Business Administration at Harvard Business School, listed the four main marketing challenges chief marketing officers (CMOs) currently face:
Shifting consumer behaviour
Price positioning
Stretching marketing dollars
Embracing digital
Read the full story in eMarketer
Posted on Mar 27, 2009 - 03:44 AM
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