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Mobile remains small proportion of overall spending
Auckland
March 28, 2008
Mobile advertising moved beyond the experimental stage in 2007 but still has a long way to go, says eMarketer, which predicts the bulk of spending will be on text-messaging campaigns.
Before it can really take off, it has a number of obstacles to overcome, such as the issues surrounding privacy and customer data.
Read the full story on eMarketer
Posted on Mar 29, 2008 - 06:17 AM
