news
Mobile marketing is “booming”
26 March 2009
iMediaConnection
According to comScore, males 45-54 use their mobile devices for way more than calling:
• 49% sent a text in last month
• 21% sent a text almost daily
• 36% took a photo
• 9.3% accessed weather info
• 9.2% accessed news
• 19.3% received info on their phone about a product, service or brand
Read the full story in iMediaConnection
Posted on Mar 27, 2009 - 03:47 AM
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