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Mobile comes of age in tough economy
22 June 2009
MarketingVOX
Marketers have been slapped in the face with ROI ever since online advertising made itself a force to be reckoned with. ROI on branding is usually measured in terms of impressions, engagement, or time spent, but does not always translate into direct sales.
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Posted on Jun 22, 2009 - 06:38 AM
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