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Mobile barcodes starting to take hold as marketing tool
17 March 2009
Advertising Age
When Peter Shipman, a franchise owner of the Qdoba casual Mexican restaurant chain, was launching his third outlet in the college town of Ann Arbor, Mich., he needed a way to draw students to the new location -- and he wanted to speak their technological parlance.
So he bought ads in the campus newspaper and posted promotional posters, each with a code kids could scan with their phones to get a mobile coupon for a buy-one-get-one-free burrito.
Read the full story in Advertising Age
Posted on Mar 18, 2009 - 03:48 AM
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