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What will mobile advertising look like in 2020? A new report from OgilvyOne and messaging company Acision predicts mobile advertising in 11 years will be far more personalized as users exercise control over the types of messages they see, and when, on their handheld devices.

"Mobile advertising in 2020 will be mobile directed advertising which is selected and chosen by the individuals themselves. It is the individual who will be the pivotal player in the mobile advertising domain of the future and the mobile device will be a technological representation of them," according to the study.

Read the full story on MediaPost