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Mobile ads catch fire among iPhone users
20 February 2009
eMarketer
They are not quite as pesky as pop-ups, but are consumers responding to mobile ads or simply ignoring them?
One in three mobile users who recalled seeing a mobile ad said they responded to it in some way, according to Q4 2008 research conducted by Limbo and GfK NOP. Among iPhone users, that response rose to one in two.
Read the full story on eMarketer
Posted on Feb 21, 2009 - 10:10 AM
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