Millard issues plea for more art, less science in online ads

24 February 2009
ClickZ

In speeches before an audience of 400 or so digital media and ad execs in Orlando, FL, IAB CEO Randy Rothenberg and Wenda Harris Millard, co-CEO at Martha Stewart Living Omnimedia, sought to usher in a new era of creative excellence. Separately they argued the time has come for measurement to take a back seat to the big idea.

Read the full story in ClickZ

Posted on Feb 25, 2009 - 05:28 AM


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