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Microsoft has sold more than 90 percent of its advertising inventory across its web, mobile, and video game businesses to the Discovery Channel for a one-day campaign to promote the television series "Deadliest Catch," the companies said on Monday.

Discovery Communications, owner of the Discovery Channel, did not disclose how much it will spend on the campaign running Tuesday, April 14, but said that the show's full online marketing budget would be devoted to the deal.

Read the full story on Yahoo!Xtra