news
Microsoft buys Rapt
Auckland
March 18, 2008
Rapt lets publishers analyse the performance of real estate on their sites and decide how to monetise them. It also offers recommendations on whether to sell ads inouse or use an ad network.
AdManager, Google's recent acquisition, performs a similar function.
Read the full story on MarketingVOX
Posted on Mar 19, 2008 - 10:38 AM
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