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Microsoft aims big guns at Google, asks consumers to rethink search
27 May 2009
Advertising Age
Microsoft has used attack ads to go after Apple, and now it has Google in its sights.
The software giant is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market. That's a big campaign -- big compared with consumer-product launches ($50 million is considered a sizable budget for a national rollout) and very big when you consider that Google spent about $25 million on all its advertising last year, according to TNS Media Intelligence, with about $11.6 million of that focused on recruiting.
Read the full story in Advertising Age
Posted on May 28, 2009 - 03:59 AM
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