news
MicroHoo expected to ink deal today
Microsoft and Yahoo are expected to seal an internet search partnership later today, concluding a year and a half of torrid courting, according to people familiar with the matter (via The Wall Street Journal).
Microsoft made an unsolicited, and unsuccessful, $47.5 billion bid for Yahoo in February 2008. A consolidation of both search strengths would result in immediate co-ownership of over 20% of the search marketplace — a potentially formidable contender against search leader Google, which hosts over 70% of US searches, per StatCounter. (comScore pegs Google's search share as slightly less, closer to 65%, and Yahoo's share as higher, almost 20%, meaning a "MicroHoo" combination could actually result in consolidation of 30% of search share.)
Read the full story on MarketingVOX
0 comments:
Leave your comment
Only available to logged-in IAB Members.
