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Media consumption in AU - fascinating
17 March 2009
Talking Digital
The digital army scream that there should be equilibrium between the % of hours of digital is consumed and the % of dollars digital receives. The logic is shaky at best but it’s a good demonstration of some of the digital worlds sense of revenue entitlement. “These people are online”. Sure, they are … but there’s also “offline” too.
So here’s a piece from the latest Nielsen Internet and Technology Report. It’s the media consumption per hour per week per medium of respondants 16+
Read the full story on Talking Digital
Posted on Mar 18, 2009 - 03:53 AM
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