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Media buying agency Carat forecasts UK ad spend will drop 7%
27 March 2009
The Guardian
Carat, the media buying agency network owned by Aegis, has drastically revised its global advertising spend forecasts for this year downwards, with the UK market predicted to dip by more than 7%.
The network's prediction for worldwide ad spend for 2009 is a year-on-year decline of 5.8%, a massive revision down from the 4.8% growth Carat forecast in August last year. Carat said it expects negative growth in almost every major advertising market except China.
Read the full story in The Guardian
Posted on Mar 28, 2009 - 05:48 AM
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