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Marketing and brands are relationships between consumers and products, and relationship building is
2 July 2009
iMedia Connection
Marketing and brands are relationships between consumers and products, and relationship building is a two-way conversation. It is not the one-to-many broadcast commercial that defines a customer's relationship with a brand. Rather, it's the more informal -- often personal -- interactions with a product or company that result in long-term brand engagement. Technology, specifically the social web, has transformed marketers' ability to run lower cost, targeted marketing campaigns with measurable return on investment. The result is a new category of marketing: social marketing.
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Posted on Jul 02, 2009 - 01:51 PM
