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Marketers’ top 10 wish list for agencies of the future
September 8, 2008
MarketingVOX
Greater knowledge of the digital space is at the top of marketers' list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers, writes MarketingCharts.
More than a quarter of marketers surveyed said half to all their marketing is done via digital channels, and nearly 40 percent foresee that in 12 months from half to all their marketing will be done via digital channels.
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Posted on Sep 10, 2008 - 05:17 AM
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