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Marketers see integrated marketing communications as key
Auckland
April 9, 2008
Marketers were asked to pick their top three issues from a list then rank them by importance. Of the 157 respondents, more voted for integrated communications than any other issue. In second place was marketing accountability and third, the importance of aligning the marketing organisation with innovation.
Read the full story in MarketingVOX
Posted on Apr 10, 2008 - 05:19 AM
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