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Marketers See ‘Customer Insight’ Value in SocNets
Nearly 60% of marketing and management professionals think social networking can significantly influence their company's brand awareness.
However, less than one-quarter say they are "actively engaged," with it, according to a survey from the Direct Marketing Association’s (DMA) Social Media Council (SMC) in partnership with HeadMix (via MarketingCharts).
The survey, which includes responses from DMA members representing nearly 40% of the Fortune 100, found that most survey respondents report that they are either "starting to learn" or in the "middle of the pack," in terms of understanding social networking and 35% say their companies have trials of social networking programs under way.
Read the full story on MarketingVOX
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