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Marketer uses word of mouth to measure NASCAR’s online profile

Auckland
June 1, 2007
Sara Goessi

A Washington sports marketing company is keeping tabs on online gossip about NASCAR to gage how it rates in the digital world.

NASCAR Nation uses a Web-based research tool called Buzz Manager to collect information on what’s being said on blogs, message boards, YouTube and other sites about NASCAR drivers and sponsors. The information is then given a Buzz Rating, according to its content and impact.

Read the full story in the Washington Post

Posted on Jun 01, 2007 - 01:58 AM
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