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After a Facebook demonstration of a real-time targeted polling system at the World Economic Forum earlier this year, the Telegraph reported that the social network would start selling user data to market researchers this spring.

Facebook quickly tried to hush the buzz and denied that polling would be part of a commercially available product or its existing Engagement Ads. However, the social network is currently testing a new type of Engagement Ad that would allow advertisers to pose questions to users.

Read the full story on eMarketer