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Making the case for higher CPM rates, better clicks
January 27, 2009
Advertising Age
Forget about first-quarter woes in the display-ad market. For content companies, what will be more important are the long-lasting effects of a recession-induced ad slowdown, coupled with a ballooning supply of online impressions that's driving down internet ad prices and making it even harder to monetize media.
Cost-per-thousand ad impressions for online publishers are generally off about 20%, according to several people on both the buying and selling side, and sell-through rates are dropping. And where publishers used to unload 60% of their inventory, some are now able to sell only 30%.
Read the full story on Advertising Age
Posted on Jan 28, 2009 - 04:41 AM
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