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Debunking the superstition that viewers are only willing to watch short films over the 'net, advertisers and producers are increasingly discovering that users are willing to watch streaming video that's over two minutes long.

The popularity of slapstick amateur YouTube videos is increasingly being supplanted by production-rich oeuvres of 10 and 20 minutes, with scripts and even story arcs written specifically for the 'net, reports The New York Times.

Read more on MarketingVOX