Local search grows 58%; outpaces overall online search

4 May 2009
MarketingVOX

Local search - the practice of using online search tools to find local businesses, products, or services - grew 58% in 2008, reaching an annual total of 15.7 billion searches. By comparison, core US web searches grew at a smaller rate of 21% year-over-year, nearing 137 billion searches by the end of 2008.

Local searches now stand at 12% of core searches on the top 5 portals.
 
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Posted on May 04, 2009 - 03:34 PM


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