• News
  • Latest News
  • Press Releases
  • Archive
  • Submit Article
  • IAB News
• Events
  • Previous Events
  • Upcoming Events
• Resources
  • Articles
  • Careers
    • Career Choice
    • Situations Vacant
  • Case Studies
  • Education
    • Standards and Guidelines
    • Quickstudy Guides
    • Glossary
    • Training Courses
  • Find a Service
  • IAB NZ Logos
  • Mobile
  • Research
    • Online Audience
    • Online Ad Spend
    • Key Stats & Trends
      • Online Audience Updates
    • Video from IAB Events
  • RSS Newsfeeds
  • Useful Links
• Community
  • Member Directory
• Membership
  • Member Benefits
  • Membership Fees
  • Member Directory
  • Join IAB NZ
• About IAB
  • Background
  • Objectives
  • Constitution
  • Contact IAB
• Contact IAB
  • Board
  • International IAB Offices
  • Subcommittees
• Home

The objective of Grandparents.com is targeting the largest generation of grandparents in history, he says.

Using bridal magazines as an example, Shereshewsky says, “You go to those magazines and those Websites not because you’re 18 or 31 or 51 but because you want to know what’s what in that universe.”

Read more on Jack Myers.com