Is US mobile apps market already bigger than online advertising?

17 February 2009
Seeking Alpha

A Reuters article over the weekend suggests that Nokia (NOK) is joining the rush towards mobile software sales. This is old news.

More interesting is that, in the article, Strategy Analytics forecasts the value of the mobile content market -- including downloadable games, ringtones, wallpapers, video, mobile TV, text alerts and mobile web browsing -- to grow 18 percent to $67 billion this year. Last week, I was writing a profile on the sector for a good friend of mine, and I was estimating that the mobile content market would range in size between $50 billion and $70 billion. I am more pessimistic than Strategy Analytics on growth forecasts for this year.

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Posted on Feb 18, 2009 - 03:23 AM


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