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Is search immune to the USA’s economic woes?
As the ad industry braces for a deep recession, someone needs to notify the search advertising business.
Spending on search engine advertising continues to exhibit nearly relentless growth, according to a slew of new reports conducted by various search-focused businesses. In fact, one of the biggest problems facing the industry is that brands can’t scale spending as much as they’d like.
For example, search spending surged by nearly 27 percent during the third quarter compared to the same period last year, according to SearchIgnite--a search advertising technology firm which claims to help manage $350 million in paid search on an annual basis. However, in what may be a sign of things to come, retailers increased their spending by just 1.5 percent in third quarter, though conversion rates for most brands increased, found the report.
Read the full story in MediaWeek
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