Internet ad revenues top US$23b in ‘08

1 April 2009
MarketingVOX

Internet advertising revenues in the US remain strong, with Q408 revenues hitting $6.1 billion, and revenues for the year topping $23 billion, according to the 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), writes MarketingCharts.

Despite a difficult US economy, the report indicates that interactive advertising’s continued growth - though at a slower pace - confirms marketers' increased confidence in the value in reaching consumers online.

Read the full story in MarketingVOX

Posted on Apr 02, 2009 - 12:42 PM


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