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Interactive’s most offensive campaigns
17 March 2009
iMedia Connection
As a marketer, I am often offended by initiatives that are useless, not well thought out, possess "whiz bang" but lack substance, or are just strategically unsound. I deplore marketing initiatives that, in effect, undermine the credibility of my chosen profession and put the marketing profession at large one notch above used car sales. (No offense to used car salespeople; you are all doing a great job.) But alas, marketing is my job and my passion, so I think about these types of things a lot.
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Posted on Mar 18, 2009 - 03:51 AM
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