Interactive Marketers Lean on Search

22 July 2009
eMarketer

Digital advertising has been the bright spot in many ad spending forecasts, and that trend is slated to continue.

In the “Five-Year Interactive Marketing Forecast Report,” Forrester Research projects a 17% compound annual growth rate (CAGR) for US interactive marketing spending over the next five years, to nearly $55 billion in 2014.

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Posted on Jul 23, 2009 - 03:36 AM


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