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Integrated Measurement and the Pathway to Internet Profitability
The Internet has moved from the “experimental” or “emerging media” categories to a mainstream media outlet. Online video portals like YouTube and Hulu transform the user interface. Facebook reshapes the contours of social media, helping friends connect and communicate. Apple rocked the commercial music world when it rolled out the iPod player.
The artificial media divide created by proprietary measurement tools is slowly going by the wayside as well, as providers realize that advertisers are right: media is media is media, and a common set of measurement solutions is the only sensible approach to align spending with effectiveness and allocate brand dollars.
Read full article http://blog.nielsen.com/nielsenwire/consumer/the-pathway-to-internet-profitability/
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