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In-game advertising a billion dollar industry by 2011
Auckland
July 10, 2007
Sara Goessi
In-game advertising will reach close to US$1 billion by 2011, according to a Yankee Group report. The worldwide market is expected to grown from US$77.7 million last year to US$971.3 million by 2011.
Traditional advertising spending grew US$3.6 billion last year, while online advertising grew US$4.3 billion.
Read the full story on MediaPost Publications
Posted on Jul 11, 2007 - 04:10 AM
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