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If you want to save video advertising
Online video is considered one of the most promising online advertising channels, with a forecasted ad spending of $1.67 billion in the U.S. by 2013 (according to JupiterResearch). Over the years, a seemingly endless procession of start-ups has entered the space, with myriad solutions touting inventory creation, ad management tools, and optimized functionality. Judging by projections and innovations, the in-stream space is the place to be, but that still doesn't necessarily guarantee monetization.
Let's face it, despite the hype, in-stream advertising has not lived up to expectations. So we, as an industry, need to take immediate action -- or online video and in-stream advertising risk going the way of Second Life.
Read the full story on iMedia Connection
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