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IAB US: Web ad industry drives US$300 billion in economic activity
Concerned about potential regulation from the Obama administration and the Democratic-controlled Congress, the Interactive Advertising Bureau has descended on Washington D.C. this week, armed with new research conducted by a pair of Harvard Business School professors to make the industry’s case to lawmakers.
According to a new study issued by the IAB on Wednesday (June 10), online advertising is responsible for $300 billion of economic activity in the U.S.--or 2.1 percent of the nation’s gross domestic product. Plus, over three million people are employed in the U.S. thanks in part to the online ad business, including 1.2 million with high-paying jobs that did not exist two decades ago, says the study.
Read the full story on Mediaweek
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