news
IAB Australia announces Paul Fisher as inaugural CEO
SydneyMay 19, 2008
IAB Australia has announced the appointment of Paul Fisher as its inaugural CEO. Mr Fisher, who is currently national sales director at News Digital Media, will commence 1st July 2008 immediately stepping into a series of meetings with senior executives in publishers, agencies and industry bodies to discuss their key issues, challenges and opportunities with regard to the adoption of internet advertising in Australia.
“I’m delighted to have the opportunity to lead IAB Australia as we work together to develop internet advertising in this country,” said Mr Fisher. “This is a dynamic time for the industry with internet advertising continuing to grow substantially each year. I’ll be working hard with a broad range of interested parties to increase the adoption of internet advertising, as well as deal with the challenge of creating the world’s leading online audience measurement system.”
The establishment of the CEO role, which is being funded by the founding members of the IAB Australia Board, reflects the continued commitment of the founding members to the Association and the industry as a whole.
Mr Fisher will replace current IAB Australia general manager Patty Keegan who has been running IAB Australia since its launch in 2005. Ms Keegan will now focus on her primary business, Vanishing Point Media.
As well as dealing with the challenge of creating a world’s best practice online audience measurement system, Mr Fisher will also be tasked with developing IAB Australia as a key resource for case studies, creative, and other valuable and relevant industry research to assist clients, agencies and industry bodies to understand the benefits of internet advertising and increase their use of this dynamic media platform to effectively reach constantly evolving and fragmenting audiences.
Mr Fisher was previously group sales and business development manager with ninemsn. During his three year tenure at ninemsn he was instrumental in contributing to the first integrated offerings from PBL's stable of media businesses.
Ends
About the Interactive Advertising Bureau
IAB Australia officially launched in October 2005 with Australia’s six major online publishers -Fairfax Digital, Google, News Digital Media, ninemsn, Sensis, and Yahoo!7 - together with the Australian Interactive Media Industry Association (AIMIA) as its founding members. The IAB now has 40 member companies, drawn from a broad spectrum of online advertising and marketing organizations, technology and services companies.
The group has three key priorities: to promote the standardisation of ad formats; to ensure timeliness and transparency of industry data, and to educate the marketplace about the value of online advertising.
For further information about IAB Australia please visit: www.iabaustralia.com.au
For more editorial information please contact:
Pru Quinlan - Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au
Posted on May 18, 2008 - 06:37 PM
IAB Australia has announced the appointment of Paul Fisher as its inaugural CEO. Mr Fisher, who is currently national sales director at News Digital Media, will commence 1st July 2008 immediately stepping into a series of meetings with senior executives in publishers, agencies and industry bodies to discuss their key issues, challenges and opportunities with regard to the adoption of internet advertising in Australia.
“I’m delighted to have the opportunity to lead IAB Australia as we work together to develop internet advertising in this country,” said Mr Fisher. “This is a dynamic time for the industry with internet advertising continuing to grow substantially each year. I’ll be working hard with a broad range of interested parties to increase the adoption of internet advertising, as well as deal with the challenge of creating the world’s leading online audience measurement system.”
The establishment of the CEO role, which is being funded by the founding members of the IAB Australia Board, reflects the continued commitment of the founding members to the Association and the industry as a whole.
Mr Fisher will replace current IAB Australia general manager Patty Keegan who has been running IAB Australia since its launch in 2005. Ms Keegan will now focus on her primary business, Vanishing Point Media.
As well as dealing with the challenge of creating a world’s best practice online audience measurement system, Mr Fisher will also be tasked with developing IAB Australia as a key resource for case studies, creative, and other valuable and relevant industry research to assist clients, agencies and industry bodies to understand the benefits of internet advertising and increase their use of this dynamic media platform to effectively reach constantly evolving and fragmenting audiences.
Mr Fisher was previously group sales and business development manager with ninemsn. During his three year tenure at ninemsn he was instrumental in contributing to the first integrated offerings from PBL's stable of media businesses.
Ends
About the Interactive Advertising Bureau
IAB Australia officially launched in October 2005 with Australia’s six major online publishers -Fairfax Digital, Google, News Digital Media, ninemsn, Sensis, and Yahoo!7 - together with the Australian Interactive Media Industry Association (AIMIA) as its founding members. The IAB now has 40 member companies, drawn from a broad spectrum of online advertising and marketing organizations, technology and services companies.
The group has three key priorities: to promote the standardisation of ad formats; to ensure timeliness and transparency of industry data, and to educate the marketplace about the value of online advertising.
For further information about IAB Australia please visit: www.iabaustralia.com.au
For more editorial information please contact:
Pru Quinlan - Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au
