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IAB US: Internet Ad Revenues at Nearly $15 Billion in First-Half 2011
Internet Ad Revenues at Nearly $15 Billion in First-Half 2011, Up 23%, Second Quarter 2011 Breaks Record Again.
Display and Search Advertising Both Grow 27%, With Digital Video & Sponsorships the Fastest-Growing Formats
NEW YORK, NY (September 28, 2011) — Internet ad revenues rose 23.2 percent—to a record $14.9 billion—in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). The rate of growth more than doubled year-over-year, as last year’s first-half ad revenues of $12.1 billion had represented an 11.3 percent increase over 2009.
Internet ad revenues for the second quarter alone also reached new heights, increasing 24.1 percent to $7.7 billion. That performance compares to last year’s same-period revenues of $6.2 billion, up 13.9 percent from 2009.
Display-related advertising—which includes banner ads, rich media, digital video and sponsorships—totaled more than $5.5 billion in the first six months of 2011. Display increased 27.1 percent over the same period in 2010, substantially exceeding the previous year’s growth rate of 16 percent. Digital video once again commanded double-digit growth—up 42.1 percent over a year ago, and moved close to the $1 billion mark with $891 million in half year 2011 revenue.
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