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IAB Australia announces tender for Online Audience Measurement services
IAB Australia, with the support of the MFA and the AANA, today announced it is inviting online audience measurement (OAM) vendors to submit their services for tender evaluation. The invitation is the culmination of extensive work by the IAB Australia Measurement Council and will result in one vendor being endorsed as the sole and exclusive preferred supplier for the planning, buying and reporting of OAM for a three year term.
OAM companies must register their interest in participating in the process before 5pm ADST (Australian Daylight Savings Time) on Friday 8th October 2010. The deadline for final submissions will be 5pm ADST on 17th December 2010.
According to Paul Fisher, CEO of IAB Australia, the work carried out to date by the Measurement Council was an essential precursor to moving to a measurement system encompassing more than just panel data.
“We have liaised extensively with our IAB cousins in the US, UK and EU to learn from their experiences regarding OAM technology, models and partnerships. It is clear that a standard OAM currency is one of the most significant contributors to the growth of online advertising and we have been working hard to assist industry to arrive at such a result,” said Mr Fisher.
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