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IAB AU: Nielsen online audience measurement available from 19 Oct
After an exhaustive process of review, IAB Australia announced today that Nielsen’s new hybrid methodology known as Nielsen Online Ratings has met the conditions of its Deed of Endorsement and as a result Nielsen is now entitled to use the term ‘Preferred Supplier’ for its online audience measurement data. Nielsen Online Ratings data of record will be available to the market from 19th October 2011. This first release will pertain to the new hybrid data covering the month of September 2011.
According to Paul Fisher, CEO of IAB Australia, today’s announcement is a keystone in the development of the infrastructure required to build online advertising into a five billion dollar industry, and marks a significant step in an iterative and continuous improvement process to deliver a world leading online audience measurement methodology and service.
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