news
Huh? What? And, Ah-Ha Moments from a Long Traveled Road
Great article on Social Media and where we might be heading. Here are the highlights but visit http://blogs.imediaconnection.com for the full glory
- Recently, I met with an agency that said, “We don’t do apps.”
- ROI (in the campaign sense) and social media don’t always mix
- Complete the social loop. Typically, campaigns go up and then down
- Isn’t it fair to say, “Too many cooks can lead to a bad meal?”
- Multiple platforms don’t mean multiple headaches
- Brands need to be involved and work with publishers to get the best bang for their buck
- Great ideas, big ideas, out of the box ideas don’t fall into an Excel spreadsheet
- We all love Facebook because it allows us to stay updated and informed with our friends
- Big up fronts will kill you if you aren’t careful
- People are the destination not the platform
- Most brands are preparing for a social 2010, don’t fall behind
- Lastly, just because you don’t do it doesn’t mean millions don’t either
Posted on Oct 06, 2009 - 04:22 AM
0 comments:
Leave your comment
Only available to logged-in IAB Members.
