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How your brand can click with a tough audience
14 July 2009
iMedia Connection
The market for virtual goods is exploding as teens continue to shape a new marketplace that delivers both real- and virtual-world experiences. Charles River Ventures recently estimated that consumers are spending more than $1.5 billion a year on virtual goods worldwide. Pair that with powerful teen spending demographics -- eMarketer estimates teen spending will reach $208.7 billion in 2011, up from $189.7 billion in 2006, for instance -- and you've got a trend marketers can't ignore.
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Posted on Jul 15, 2009 - 02:51 AM
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