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Online advertising is now about 15 years old. Certainly you could claim longer if you look back on what Prodigy was doing in the '80s. But modern online advertising -- essentially display ads -- have been around in the current model since about 1994, when Rick Boyce sold the first banner to AT&T at HotWired. And it's only now that I'm realizing the extent to which we screwed up when we created it.

Read the full story on iMedia Connection