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How-to: using social media strategically (Pt I)
November 20, 2008MarketingVOX
Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks?
But somehow — while we were all busy finishing college or growing our business — the world's most social people took over the Web and made it their own.
The numbers are now not only compelling, they're trending toward the ubiquitous:
86 million Americans use the social Web
Including 75% of college students
And 60% of wealthy adults
The problem now isn't whether it's worth it; it's that it's so overwhelming, it can seem impenetrable. Natives bounce from one social activity to another: navigating, publishing, connecting. All second nature.
Read the full story on MarketingVOX
Posted on Nov 19, 2008 - 06:44 PM
Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks?
But somehow — while we were all busy finishing college or growing our business — the world's most social people took over the Web and made it their own.
The numbers are now not only compelling, they're trending toward the ubiquitous:
86 million Americans use the social Web
Including 75% of college students
And 60% of wealthy adults
The problem now isn't whether it's worth it; it's that it's so overwhelming, it can seem impenetrable. Natives bounce from one social activity to another: navigating, publishing, connecting. All second nature.
Read the full story on MarketingVOX
