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How-to: use customised socnets to meet brand goals without overspending
2 July 2009MarketingVOX
Although the potential benefits of social media marketing are huge, many marketers are afraid to take the leap. But to remain relevant in the digital world and survive the economic downturn, businesses would be prudent to leverage social media networks to enhance marketing campaigns and connect with consumers in a cost-effective manner.
Now users eagerly embrace, if not expect, the ability to contribute to and even drive the conversation around a brand and its products. While this often happens in major social networks like Facebook and MySpace, custom online communities represent an interesting proposition for a brand to control and monetize its own community while avoiding brand dilution.
Read the full story on MarketingVOX
Posted on Jul 02, 2009 - 08:49 AM
Although the potential benefits of social media marketing are huge, many marketers are afraid to take the leap. But to remain relevant in the digital world and survive the economic downturn, businesses would be prudent to leverage social media networks to enhance marketing campaigns and connect with consumers in a cost-effective manner.
Now users eagerly embrace, if not expect, the ability to contribute to and even drive the conversation around a brand and its products. While this often happens in major social networks like Facebook and MySpace, custom online communities represent an interesting proposition for a brand to control and monetize its own community while avoiding brand dilution.
Read the full story on MarketingVOX
