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How to reduce waste in your marketing spend
18 August 2009
iMedia Connection
Case in point: According to a recent MarketingProfs survey, respondents said their most important marketing objective is to acquire new customers not currently in their category. Another survey of C-level executives by Heidrick & Struggles found that 88 percent of respondents point to acquiring new customers as their most important corporate objective.
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Posted on Aug 19, 2009 - 01:53 AM
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