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How to partner up for social media success
January 21, 2009
iMedia Connection
In today's economy, uncertainty is the only thing that is certain. Companies are closely watching their bottom line, slashing expenditures and headcounts. But even as budgets shrink, marketers can't afford to lose market share in a competitive marketplace with an increasing number of businesses gunning for a shrinking pool of consumer dollars. Businesses must find compelling ways to reach customers and differentiate from their competitors. So what's a marketer to do? Spend smarter. Redirect dollars to initiatives with greater ROI potential and embrace the direction consumers are headed online: social media.
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Posted on Jan 22, 2009 - 05:33 AM
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